about us

About Us

One of the primary goals for Rogers Toyota of Hermiston is to emphasize the entire Toyota ownership experience. We want to help ensure that our customers are satisfied, not only at the time of purchase, but as long as they own their vehicle. Offering top quality cars and trucks is, of course, the first step - but only the beginning. Toyota dealerships strive to match the quality of our products with the finest service in the industry. Rogers’ dealerships are family owned and operated for over 42 years, and we are committed to fulfilling our pledge of local community involvement, customer sales satisfaction, and customer service satisfaction. We are honored to be able to service all of your vehicle needs.

Rogers Family

Three generations of the Rogers family: Rich, Ryan, and River.

Why Buy Here?

Customer Service

At Rogers Toyota of Hermiston, we believe that you will want to buy your next vehicle from a dealer that has a proven track record of customer service before, during and after the sale. Every member of our staff is here to serve you, from our experienced, certified sales associates to our Toyota certified service technicians and management staff. We are all committed to this common goal of customer satisfaction. At Rogers Toyota of Hermiston, nothing takes the place of courtesy. Shopping for a new vehicle at Rogers Toyota of Hermiston is designed to take the stress and uncertainty out of buying a car. Whether it's your first time shopping with us, or you're a loyal customer of ours, we aim to provide outstanding service to everyone that walks through our doors. Come experience the difference at Rogers Toyota of Hermiston!

Exceptional Value

The benefits of buying at Rogers Toyota of Hermiston extend beyond a smooth buying process and courteous staff. Purchasing or leasing a new Toyota vehicle from Rogers Toyota of Hermiston has advantages other dealers simply can't match. Toyota has the right vehicle, with the right specifications for you. Toyota is dedicated to ensuring the lifetime cost of a vehicle is kept low through advanced engine technology which extends performance and efficiency across the entire range, and designs vehicles to be easy and fast to service and maintain. High resale value Toyota has a broad market acceptance and a reputation for retaining their value.